Aw Tai Heng
Director of APR Collaborations
Worldwide Partners Inc.
APR HQ, Singapore
Welcome to the exciting and fastest-growing region of the world right now – Asia!
It's not hard to see why marketers from around the world are looking to Asia for their companies’ growth.
But, Asia is not one big homogenous market where one-size-fits-all strategy will work. Each country, each region, even each major city is a market onto itself; with its own profile, characteristic, trend, insights, requirements.
Understanding what local consumers want, how to reach them and how to be relevant in their lives is what marketers want. And that is what each agency in the Worldwide Partners – Asia Pacific Region can deliver.
Each of our offices is staffed by experienced professionals who are the best in their field, and who knows the local context. We work closely with each other, sharing experiences and best-practices to bring the best solution suited to the local requirements. The resulting wealth of knowledge residing in each office enables us to help our clients maximise the market’s potential, whilst remaining true to their overall/global vision.
We would be please to show you how it will work for you.