Asahi Advertising engages itself in research and development of new marketing and communication methods in order to provide cutting edge services to our clients. Here is an outline of some of the case examples.
Mass media from push to pull
We take on challenges constantly to create innovative planning of story design and scenario design to engage the client and its brand and the consumers.
Taking the media from a neutral standpoint, we break down and re-design it in terms of both scientific and creative perspectives, and build systems where consumers proactively engage themselves with the brand.
Association with the new platform
We also constantly take on new challenges to develop communication methods to respond to the needs of new platforms. One example is our development of a smart phone application. We have developed an application that enables timely distribution of good quality contents with news hook in collaboration with the media. This application, now recognized by many users for its value, has received top rankings for popular applications.
Consumer’s attribution analysis
Attribution analysis is a field attracting much attention these days. In order to raise the impact of our clients’ marketing activities and to contribute to the increase of business efficiency, we launched our attribution analysis project utilizing the latest technology available in collaboration with companies such as Adobe and Media Mind. Our initiative has caught much attention within the Japanese advertising industry.