Marketing Research and Consulting Services With rapid advances in technology and increasing globalization, understanding local markets and target audiences, and communicating your message in a way they understand has become more important than ever. Let Asahi Advertising act as your partner and consultant in all of your Japan based communication activities. We actively analyze markets and trends, and conduct various kind of research to not only provide our clients with information, but more importantly to provide them with the impetus to grow. Our large Marketing Department helps us achieve this high level of service by: • Online and offline monitoring • Market entry opportunities analysis • Market trend forecast • Competitor intelligence analysis • Competitive spending summary • Competitive creative summary • Product development • Consumer trends analysis • Usage attitude and satisfaction surveys (including conduct of consumer focus groups) • Product and concept tests • Corporate image surveys • Regional differences and media effects analyses (including pre-testing and copy testing, post-testing and effect measurement) • Information sources include government, and private databases including Asahi Advertising's own vast database. → Interactive Marketing → Marketing Research → Traditional Media Advertising → Environmental Communication → Direct Marketing → Event Management → Editional Services

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