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For many years, Japan has been criticized for being slow in responding
to international environmental problems.
The Japanese consumer was also considered
to be less environmentally conscious than consumers from other parts of the world.
Thanks to such outside pressures and the growing consciousness of the population,
Japanese companies have been forced to reconsider their business approach and
develop a green image.
International companies can no longer ignore the increasing environmental awareness
and green behavior of Japanese consumers. Environmental issues are now increasingly
central to business success in Japan.
Asahi Advertising helps clients develop their message and strategy for environment
related advertisements and public relations programs and get their message across
to key target audiences and even turn around misguided criticism if necessary.
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