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YOUR MARKETING RESOURCE TO THE WORLD
Asahi Advertising represents Japan in Worldwide Partners, Inc., a global network
of marketing communications firms structured to meet the needs of today's fast-moving
clients.
It is equally owned by over 80 agencies in 38 countries. The member agencies
work individually and in concert to provide culturally accurate and appropriate
marketing communications services to some 1,200 clients.
More than 4,100 marketing communication professionals contribute to the network's
fast, flexible, and comprehensive services.
Worldwide Partners pioneered the concept of networked marketing communications
64 years ago.
Its global clients include Pfizer Pharmaceuticals, The Eastman Chemical Company
and Futurestep, among many others.
COOPERATION OVER CORPORATION
Worldwide Partners favors cooperation over corporation.
This means that it enables the service of an international organization, without
sacrificing the individuality
and flexibility of its members.
The Worldwide Partners mission is to improve and extend the business expertise
and capabilities of independent member agencies so they can, individually or
in concert, provide clients with superior, worldwide marketing communications
services.
SUPERIOR WORLDWIDE MARKETING SERVICES
Worldwide Partners exists to provide clients with superior worldwide marketing
services, while ensuring the skills and insight necessary for success in local
markets.
Each Partner is an entrepreneur. As a result, they have chosen to enter into
an agreement that offers worldwide service without sacrificing the autonomy that
gives them both a strategic and creative advantage in their specific market.
In essence, each Worldwide Partner has become a branch office for every other
Worldwide Partner agency while maintaining its own entrepreneurial spirit and
competitive edge.
This gives clients the expertise and service of a local agency and the seamless
reach of a multi-national organization.
CUSTOM FIT
Worldwide Partners may work individually or in concert to direct your communications
efforts.
The size and services of this network are custom fit to serve you locally, nationally,
regionally or globally depending on the specific needs of your business.
To achieve this tailored service, efforts are made to continually improve and
extend the capabilities of member agencies.
This is done through shared knowledge, resources and effort.To you that means
expertise in specific areas, fresh perspectives, information on the latest trends
and a fast, free sampling of opinion in local
markets around the world.
CLEAR COMMUNICATION
This global network is managed by full-time professionals in our headquarters
in Denver, Colorado, a location strategically chosen for its unique ability to
provide direct satellite connections around the globe without the use of relays.
Additionally the Worldwide Partners Website gives Worldwide Partner agencies
instant
access to the Network's worldwide databases and each other.
FLEXIBLE RESOURCES
Our strength comes from our unrivaled flexibility. Both size and structure can
be tailored to suit your needs.
By establishing a partnership with one Worldwide Partner you are able to tap
into the resource of any and all of our services,
anywhere in the world.
AGENTS OF CHANGE
By choosing a Worldwide Partners agency, you are establishing a relationship
with an agency that can expand or simplify its size and structure to suit your
current
and future needs.
As a result, you will gain the most up to date information about market conditions,
marketing trends and business activity in each of your markets.
You will also have immediate access to the people and resources necessary to
execute a common strategy that is appropriate to each of those markets.
You will also gain the advantage of media, marketing and promotional ideas that
are geared
to capitalize on opportunities in those individual markets.
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